PUR Project – Tree Planting program
Location: France (Mediterranean littoral)
Commodities: 31 tree species (planted in agroforestry or hedge models in farms)
Scale: PUR project has planted ~12k trees so far. L’Occitane will fund 3k trees in 2020 in 3 fa
Start & end date: PUR Projet began in 2012, L’Occitane started funding the project in 2020 and is currently working on a recommitment for 2021
Project phase: Proof of concept
Type of ecosytem: Garrigue and green oak forests
Partners: Pur project & local NGO (CIVAM PACA)
Description: Tree planting program to involve employees and customers around the world on the Preserving Biodiversity commitment
Landscape approach (mosaic of ecosystems & land uses)
Mitigate climate change
Support livelihood of local communities
Restore biodiversity through habitat restoration & increased connectivity
Avoid further ecosystem conversion
Restoration actions: Agroforestry or hedge models in farms (e.g.. hedges, aromatic plants, orchards…) to diversify productions, improve resilience to dry and hot weather and develop biodiversity.
Regenerating natural ecosystems to restore biodiversity and develop large scale carbon sinks. Application of an innovative drone-seeding approach
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