PUR Project – Tree Planting program
Location: France (Mediterranean littoral)
Commodities: 31 tree species (planted in agroforestry or hedge models in farms)
Scale: PUR project has planted ~12k trees so far. L’Occitane will fund 3k trees in 2020 in 3 fa
Start & end date: PUR Projet began in 2012, L’Occitane started funding the project in 2020 and is currently working on a recommitment for 2021
Project phase: Proof of concept
Type of ecosytem: Garrigue and green oak forests
Partners: Pur project & local NGO (CIVAM PACA)
Description: Tree planting program to involve employees and customers around the world on the Preserving Biodiversity commitment
Landscape approach (mosaic of ecosystems & land uses)
Mitigate climate change
Support livelihood of local communities
Restore biodiversity through habitat restoration & increased connectivity
Avoid further ecosystem conversion
Restoration actions: Agroforestry or hedge models in farms (e.g.. hedges, aromatic plants, orchards…) to diversify productions, improve resilience to dry and hot weather and develop biodiversity.
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