PUR Project – Tree Planting program

Project characteristics

Location: France (Mediterranean littoral)

Commodities: 31 tree species (planted in agroforestry or hedge models in farms)

Scale: PUR project has planted ~12k trees so far. L’Occitane will fund 3k trees in 2020 in 3 fa

Start & end date: PUR Projet began in 2012, L’Occitane started funding the project in 2020 and is currently working on a recommitment for 2021

Project phase: Proof of concept

Type of ecosytem: Garrigue and green oak forests

Partners: Pur project & local NGO (CIVAM PACA)

Project details

Description: Tree planting program to involve employees and customers around the world on the Preserving Biodiversity commitment

  • Landscape approach (mosaic of ecosystems & land uses)

  • Mitigate climate change

  • Support livelihood of local communities

  • Restore biodiversity through habitat restoration & increased connectivity

  • Avoid further ecosystem conversion

Restoration actions: Agroforestry or hedge models in farms (e.g.. hedges, aromatic plants, orchards…) to diversify productions, improve resilience to dry and hot weather and develop biodiversity.

Interested to learn more about OP2B?

If you are a business that shares the coalition members’ commitment to protect biodiversity and have already taken or are ready to take ambitious action to restore nature, you are encouraged to join our community.

For more information on how to join the One Planet Business for Biodiversity coalition, please contact us.


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